Your First Bestseller
Connect with your audience & sell more books.
No, you can take this course whenever you want. You have access for one full year.
Yes, yes, yes, absolutely. Ideally, book marketing should start 6 months BEFORE you publish your book.
Both! And when marketing strategies differ, I spend time talking about how you would market for each of them.
I created the course with both in mind. And when marketing strategies differ, I talk about what each type of author should do.
Yes, I include lots of ways to promote your book after it's published.
The 45-video course is broken up into 10 chapters.
Learn how to accomplish the 4 pillars of book marketing
Check off accomplished book marketing tasks on your master calendar
What to do before publication, during your launch week, and after your book is published
Learn how to create a website, a book trailer, and a book cover that SELLS BOOKS.
How to maximize the three types of reviews: pre-pub, media, and reader reviews
How to troubleshoot your book if it's not selling (yes, you can reverse the trend).
Learn what NOT to do -- I'll help you avoid the common mistakes so many beginning authors make.
What early reviewers of the course have said:
“This course helped me immensely with strategies to promote my newly released book, 'The Legacy of Leadership.' John has a talent for simplifying difficult concepts into easy-to-act-on steps. I give the course five stars, and would recommend you buy it now.”
“One month after taking this course, my sales tripled. I got so many ideas on how to market my novel from this course. The PDFs are top notch, and I had a lot of fun taking the quizzes. For anyone serious about selling their book, this is a must.”
“I didn't know much about book marketing before this course, but John has made me feel like an expert. Now I feel like I'm in control of my book, and it's finding readers for the first time. Thank you for all your help, John -- I'm going to use all these ideas for my next book, too!”
1. Getting Pumped for Book Promotion
1. Got the Basics Down?
1. Brief survey before we begin...
2. Find Your Audience
2. Audience Quiz
2. Book Questionnaire PDF
2. Ideal Reader PDF
3. Craft Your Elevator Pitch
3. Elevator Pitch Quiz
3. Elevator Pitch PDF
4. Your Master Checklist of Book Marketing Tasks
4. Checklists & Calendars Quiz
4. Checklist PDF
4. Calendar PDF
5. Generate Your Literary Comrades List
5. Literary Comrades Quiz
5. Literary Comrades PDF
6. Five Quick Tips to Start Promoting Your Book
6. Quick Promo Quiz
6. Twitter Headers PDF
7. Never Make These 5 Book Marketing Mistakes
7. Marketing Mistakes Quiz
8. How to Score Great Blurbs
8. Blurbs Quiz
8. Blurb Request PDF
9. Create Your Author Persona
9. Author Persona Quiz
10. Master Your Book Cover in Twelve Steps
10. Test your Book Cover Knowledge, My Apprentice
10. Book Cover Designers PDF
11. Create a Dynamite Website
11. Answer these Three Website Questions to Become a Website Master
12. Twelve Items on a Great Author Website
12. Can you pass this website quiz?
12. Author Website PDF
13. Getting Reviews
13. Review Quiz
13. Pre-Pub Review PDF
14. Earn Those Media Reviews
14. Media Reviews Quiz
14. Media Review PDF
15. Five Ways to Get Reader Reviews
15. Reader Reviews Quiz
16. Designing Author Swag and Merchandise
16. Swag Quiz
17. Elevate Your Twitter Game
17. Twitter Quiz
17. Twitter PDF
18. Getting Pumped about Emails
18. Email Quiz
19. Quora, the best kept secret in book marketing
19. Quora Quiz
20. Supercharge Your Goodreads Presence
20. Goodreads Quiz
21. Do You Even Facebook, Bro?
21.Facebook Quiz
21. Facebook Promo Timeline PDF
22. Three Steps to Dominate Instagram
22. Instagram Quiz
22. Instagram Hashtags PDF
23. Get Thyself an Intern, Pronto!
23. Intern Quiz
23. Intern Projects PDF
24. Becoming Book Club Friendly
24. Book Club Quiz
25. Getting Pre-Orders - 3 Case Studies
25. Do you know how to get Pre-Orders?
26. Make Amazon Work For You
26. Do you know how to make Amazon work for you?
27. Should you hire a publicist?
27. Publicist Quiz
27. Marketability Score PDF
27. Freelance Publicists PDF
28. Book Trailer
28. Get Your Book Trailer ON ...
29. How to Successfully do 3 Types of Book Giveaways
29. Book Giveaway Quiz
29 Post Giveaway Message PDF
30. Marketing 30 Metrics- Are you selling books?
30. Metrics Quiz
“Even though I've taken other book marketing courses, there is plenty of information in this course I hadn't learned anywhere else. In fact, this may be the only book marketing course you'll need - it's that comprehensive! John is an excellent ...”
→Read More“Even though I've taken other book marketing courses, there is plenty of information in this course I hadn't learned anywhere else. In fact, this may be the only book marketing course you'll need - it's that comprehensive! John is an excellent teacher, incorporating humour and clear explanations to bring you book marketing strategies for all levels of authors from the beginner, launching their first book, to the seasoned author launching their fiftieth. I will definitely be revisiting this course!”
→Read Less“This course has been a joy to complete. John's clear and encouraging teaching style (he's a natural, with a lot of professional experience) has helped me see the big picture of what I have to do - starting right now! - to launch my book in the spr...”
→Read More“This course has been a joy to complete. John's clear and encouraging teaching style (he's a natural, with a lot of professional experience) has helped me see the big picture of what I have to do - starting right now! - to launch my book in the spring of 2020. John has packed the content with practical tips (I have over 200 actionable points on my list!) and reinforced it with attractive, informative handouts. The modules are arranged in a logical sequence and broken down into short consecutive videos reinforced by amusing but pertinent Q&As, so that even for people who work full time, you can pick the course up for short periods to fit around your own schedule. I have learnt a ton and had my mind expanded to new possibilities in every direction. Inspiring, John - thanks!”
→Read Less“One of the best courses I've ever taken, on any topic. Specific, concrete information and examples you can act on. No fluff or vague generalities. This course will save you hours of researching various aspects of book marketing, such as book cover...”
→Read More“One of the best courses I've ever taken, on any topic. Specific, concrete information and examples you can act on. No fluff or vague generalities. This course will save you hours of researching various aspects of book marketing, such as book cover design, obtaining reviews, timing of steps, etc. If you're serious about getting out there and selling your book, then the return on investment of taking this course is huge.”
→Read Less“John is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market m...”
→Read More“John is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market my next book which I just completed. I've taken other courses including during my MFA at Columbia University and this is far superior to all of them. Using the course's advice, I put my book, "Reinventing Jenna Rose," up for a Goodreads giveaway. I was really nervous doing so. There is one week left and 1709 people have it on their-"to-read shelf." And 1728 people have signed up. It's more of a response than I've gotten from any other form of marketing -- Kirkus, book club talks, bookstore talks or New York Review Ads, and private events. Kudos on this course.”
→Read Less“I like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. ”
“I like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. ”
→Read Less“I am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. ”
“I am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. ”
→Read Less“I really appreciate the amount of precious information and personal opinion shared by John. This course is a valuable resource for aspiring and new authors. Best of all, you can watch the classes again before your next book!”
“I really appreciate the amount of precious information and personal opinion shared by John. This course is a valuable resource for aspiring and new authors. Best of all, you can watch the classes again before your next book!”
→Read Less“Excellent presentation and information!”
“Excellent presentation and information!”
→Read Less“In a detailed, well-organized, and fully-thought-out presentation, John Fox, creator of BookFox, gives an invaluable course on book marketing in Your First Bestseller. From A to Z, soup to nuts, he covers it all with ease and humor. It is a "must ...”
→Read More“In a detailed, well-organized, and fully-thought-out presentation, John Fox, creator of BookFox, gives an invaluable course on book marketing in Your First Bestseller. From A to Z, soup to nuts, he covers it all with ease and humor. It is a "must read" for anyone looking to publish. I might not feel totally confident in tackling the marketing of my indie novel, but I certainly feel equipped to give it my best shot! Thank you John Fox!”
→Read Less“This marketing course is a bestseller to make bestsellers! I loved it and can't wait to begin putting what John taught us into practice. Thank you!”
“This marketing course is a bestseller to make bestsellers! I loved it and can't wait to begin putting what John taught us into practice. Thank you!”
→Read Less“I'm a new author and this course was perfect for what I needed at this time. It provided an overview of literally every way possible to market and promote a book, which made me think outside the box with many new ideas evolving. Whether a novice o...”
→Read More“I'm a new author and this course was perfect for what I needed at this time. It provided an overview of literally every way possible to market and promote a book, which made me think outside the box with many new ideas evolving. Whether a novice or experienced author, it also provided specific and practical suggestions for what to do with each of the ideas.”
→Read Less“WHEW... WOW... OMG... AMAZING!!!!! I LOVED THE ENTIRE COURSE! I took this course to become more familiar with book marketing because I am co-writing a book with someone who has already had several books published. This will help me lay out a gre...”
→Read More“WHEW... WOW... OMG... AMAZING!!!!! I LOVED THE ENTIRE COURSE! I took this course to become more familiar with book marketing because I am co-writing a book with someone who has already had several books published. This will help me lay out a great marketing plan/strategy. I loved the depth of information, the challenge, and the humor. Although I went through the videos with minimal breaks, the plan is for me to take this course over (a few times) before I publish my first solo book. So much to take in. Thank you for providing such a great course. Your heart to help authors beats throughout each lesson!!! ”
→Read Less